By Lisa Trocchi Most people are familiar with taking photographs of people and do not realize that real estate and architectural photography is a whole new ballgame. In the course of several years of photographing homes to sell, I have used many techniques which I would like to share with you. The primary purpose of real estate photography is to present the... Read More
Is It Time To Switch Your Listing Photos?
If you’re in a market where things aren’t moving very quickly, and if the seasons have changed, then yes – it is. In fact, even if the seasons haven’t changed, if that listing is beginning to get stale, or if you’ve had a good price reduction, it’s time to switch. Outdated photos can prevent showings: Now that 80% or more of... Read More
Photos Are The New Curb Appeal
For sale by owner sellers have a bad habit of using less than amazing photos in their online ads with the mindset of “they’ll get the idea.” It doesn’t work. Buyers are pickier than ever, and with high inventory levels in a buyers market, you’ve got to make sure your first impression leaves a lasting impression. There are two... Read More
A Bad Photo Can Hurt You
The course on photographing your home is coming along. We’ve got a buyer survey in progress, and I have to say, I am fascinated by their comments. Real estate photography is very specialized. It seems that buyers are very familiar with it, and sellers that do their own photos have trouble grasping it. I don’t want to give it all away, but here’s... Read More
What’s Wrong With The House?
With more and more home buyers searching online, you’ll find that the first contact they have with your property is your online marketing. What they really want to see is a picture. Hopefully it’s a good one. Curb appeal applies here, because it doesn’t matter what you have written. Your picture is going to create that all important... Read More
